We invite you to the following activity/forum co-organized by ICOM Croatia, with a number of partners and supporters

INTERNATIONAL MUSEUM FORUM WITH TRAINING WORKSHOP

19 – 21 May 2025, Zadar, Croatia

“MUSEUM REPUTATION AS A LEADERSHIP TOOL”

Forum and Training in Croatia is supported by: ICOM Special Project Grant, Ministry of Culture and Media of Republic of Croatia, City of Zadar, International Council of Museums (ICOM) Paris, Muzej antičkog stakla, Zadar, Narodni muzej Zadar

Project partners: ICOM Croatia,  INTERCOM, ICLCM, ICOM BiH, ICOM SEE, Fondazione Musei Civici di Venezia (MUVE – Venetian Museums City Council)

Registration open for museum professionals, interpretation center leaders, municipality and tourist board leaders.

Please fill in the form available here: FORM and send it to register via the email: goranka.horjan@gmail.com and secretary.intercom@icom.museum

The participation is free of charge but participants bear their own costs for participation.

About:
Museums as important social infrastructure must nourish a community-cantered approach in their work. It is a two-way corridor for mutual interaction taking into account current issues that should be addressed in museums. Besides providing informal education and cultural programs, as a vital source for social and economic advancement, a museum’s role is also to enhance well-being and individual enrichment. In a stressful environment of Anthropocene and time of great uncertainty, museums are more than ever requested to empower people and enrich communities. They serve as a “community platform” providing inclusive support for all citizens and their neighbourhoods. The international forum addresses concepts of inclusivity and relevance in boosting museum reputation and in building a trusted museum brand.

The meeting offers presentations and panels with several distinguished speakers coming from the USA, Italy, Bosnia and Herzegovina and Croatia. The special focus is cast on local communities facing overtourism and workforce migrations and how museums address these issues, especially at UNESCO sites. The training program will focus on reputation building and trust and how museums can build a narrative advocating a friendly eco-system in their environment. In order to achieve the goal, museums have to implement a healthy and inclusive approach in building their reputation.

Participants will have the opportunity to take part in training delivered by the experts in marketing, branding and museum studies.

The conference program is here: ENG PROG FIN

Why to attend? The International Museum Forum with the training program directly helps professionals who work in museums and interpretation centres to focus on the reputation of their institutions.  The program is open to museum staff, leaders and curators and professional staff from interpretation centres. The program contributes to the recognition, evaluation and encouragement of excellence through educational interactive workshops for museum professionals. It is a unique opportunity to benefit from recent research and knowledge during the training sessions.