ICOM SEE, with the support of the ICOM Special Project Grant of the International Council of Museums (ICOM) Paris, the Ministry of Culture and Media of the Republic of Croatia, the Archaeological Museum of Istria in Pula, and project partners ICOM Croatia, INTERCOM, ICOM Hungary, ICOM Bosnia and Herzegovina, ICOM Slovenia, and ICOM Latvia, is pleased to announce the first workshop of the project “Heritage on Stage – Events in Museum Venues.”

 

 

The workshop will take place on 21–22 May 2026 at the Archaeological Museum of Istria in Pula (Croatia).

The project “Heritage on Stage” addresses how museums and heritage sites reconcile their primary mission of preserving, researching, and communicating heritage with their growing role as venues for cultural events and commercial activities. Museums increasingly face financial pressures and the need to diversify audiences and revenue streams, which raises important questions about values, responsibilities, and the use of museum spaces.

This first workshop in Pula will combine presentations, an interactive workshop, debates, and onsite visits, bringing together museum professionals and experts to discuss the possibilities and challenges of using museum and heritage sites as event venues.

 

The workshop is open to museum professionals, interpretation centre leaders, as well as municipality and tourist board representatives interested in the use of museums and heritage sites as event venues.

Participation is free of charge, but registration is mandatory. Please fill in and submit the online registration form to secure your place.

 

Join us in Pula on 21–22 May 2026 to discuss how our institutions can balance their cultural mission with the demands and opportunities of hosting events in heritage spaces.

More information on the programme and speakers is available in the workshop booklet.