Project partners:

ICOM SEE, ICOM Croatia, INTERCOM, ICOM Hungary, ICOM BiH, ICOM Slovenia, ICOM Latvia

 

About the project

The project “Heritage on Stage” addresses the question of how museums, as heritage sites, reconcile their needs when they also become venues for events from other cultural domains as well as for commercial activities. Museums and heritage sites are primarily cultural institutions with a mission to preserve, research, and communicate history, art, science, and heritage to the public. Their social role is grounded in education, accessibility, and the stewardship of cultural assets for current and future generations. At the same time, many museums face financial pressures and seek to expand their audiences and revenue streams. In this context, the use of museums and heritage sites they manage as venues for events, performances, and commercial activities has become an increasingly relevant practice that has opened space for extensive discussion. How our institutions cope with this, and what challenges they meet – find out in the workshops organised by the project partners.

After the first workshop in Pula in May the next workshop is held in Hungary, supported by ICOM Hungary.

The second workshop is entitled  Key Risks and focuses on the challenges associated with hosting events in museum and heritage sites. Participants analyse conservation and preservation risks, including environmental impacts and physical strain on collections and structures. The workshop also addresses mission drift, reputational risks, access and inclusiveness, ethical concerns, financial sustainability, marketing challenges, and legal aspects such as contracts and intellectual property rights.

The registration is open for museum professionals, interpretation centre leaders, municipality and tourist board leaders from partner and non-partner countries.
Please register before 11 September 2026 at the link.

Also, you can find Workshop Booklet (preliminary version) with Useful information cheatsheat.

 

For additional information, please contatc the local organizer at icomszentendre@skanzen.hu